Marketing Executive

Permanent employee, Full-time · London

35,000 - 40,000 £ per year

The role

Join Our Team
We are a market-leading nature tech company on a mission to make nature measurable and actionable at scale. Our platform delivers vital insights on species, habitats, and nature-related risks, helping businesses across sectors - from mining and renewable to consumer goods and financial services - make smarter, more sustainable decisions.

As global leaders in biodiversity monitoring and eDNA analysis, we are transforming how nature is measured. Our technology makes biodiversity insights accessible, actionable, and scalable, powering change from conservation to industry. Recognised as Earthshot Prize Finalists 2024, BloombergNEF Pioneers 2024, World Economic Forum Technology Pioneers 2024, and part of the TechNation Future Fifty 2025, we are shaping the future of how organisations understand and protect nature.

As we enter a new phase of rapid global growth, we are seeking a Marketing Executive who understands this role is about storytelling that changes minds, education that builds markets, and creativity that makes the impossible feel tangible.

While we offer flexible working, this role requires candidates to be based within proximity that allows for regular, planned travel to the London office. For optimal team collaboration, applicants must be able to consistently work core hours aligning with 10:00 - 16:00 GMT.

What You’ll Actually Do
This role is never dull. You might plan a royal visit one day, interview a coastal community about their Marine Protected Area the next, then develop a mining best practice guide to convince a CEO to commit millions to biodiversity.

You'll never be short of stories. Every client has an inspiring conservation tale. Every product release is revolutionary. Every team member is a thought leader. Your job? Identify the golden stories, weave them together, and deliver campaigns that educate, inspire, and convert.

Specifically, you'll:

Drive lead generation across mining, conservation, consultancies, energy, infrastructure, transport, consumer goods, and agriculture sectors, each with unique education levels and pain points
Track, analyse, and report on performance – use Google Analytics and HubSpot to monitor campaign effectiveness, identify what's working (and what's not), and present regular metrics and insights to the exec team and wider business to inform decision-making
Own operational marketing, manage campaigns, support sales with collateral, coordinate timelines, and keep everything on track when priorities shift
Help manage our Webflow website, keep content fresh, optimise for conversion, and ensure our digital presence reflects our mission
Orchestrate agencies and freelancers, coordinate designers, videographers, and content creators to amplify our small but mighty team
Champion AI and automation, experiment with emerging tools to eliminate manual work and accelerate delivery
Tell stories that convert, translate biodiversity science into narratives that resonate with everyone from coastal fishermen to Fortune 500 CFOs across blogs, case studies, videos, guides, and infographics

What Success Looks Like

Lead Generation - Campaigns consistently fill the pipeline with qualified leads supporting growth targets
Educational Impact - Content that visibly shifts how audiences understand nature intelligence
Data-Driven Excellence – You're regularly tracking performance metrics, spotting trends, and using insights to optimise campaigns. The exec team and sales team rely on your reporting to understand what's working and make informed decisions
Operational Excellence - Smooth operations, efficient triage, on-time agency delivery, sales team supported, regular metric and KPI reporting
Storytelling Resonance - Prospects tell us they "get it" engagement metrics prove it
Personal Growth - You've found areas you love and started owning them as part of our evolving strategy

About you

Core Skills & Experience

Previous experience in a marketing role, ideally in a high-growth or B2B tech environment
Digital marketing fundamentals: SEO, SEM, email marketing, social media, content marketing
Webflow and HubSpot proficiency
Strong analytical mindset, Experience using Google Analytics and HubSpot analytics to track campaign performance, identify trends, and turn data into actionable insights. You're comfortable presenting metrics and recommendations to leadership and using data to inform strategy
Excellent organisational skills with ability to manage multiple projects simultaneously and meet deadlines
Experience in sustainability, conservation, or environmental sectors is a big plus (but not required if you're genuinely passionate and quick to learn)

The Mindset That Makes You Succeed Here
We're not looking for someone who's already an expert in nature intelligence marketing. That person doesn't exist yet, we're inventing this category.

What we are looking for is someone with passion for the ultimate end goal (saving biodiversity), a positive outlook on life (this job has high highs and the occasional chaotic pivot), and the ability to connect dots yourself, you see what needs doing, ask clarifying questions when needed, and run with it.

You'll thrive in this role if you:

Love Learning and Adapting Quickly

This role comes with huge opportunity to grow. If you want a role where you can explore, experiment, and grow into new areas of marketing, this is it.
You're energised by change, not rattled by it. Priorities shift. Opportunities emerge. You adapt.

Are Mission-Driven and People-Focused

The biodiversity crisis genuinely matters to you, you want your work to be part of the solution
You're comfortable engaging with diverse stakeholders, from journalists to scientists, community leaders to C-suite executives
You thrive in collaborative, close-knit teams where everyone pulls together for a shared purpose

Are Technically Comfortable and Efficiency-Obsessed

Genuine excitement about AI tools and how they can transform marketing productivity
You love finding ways to do more with less, automation, templates, smarter workflows
You can translate data insights into reports for investors and actionable recommendations for the marketing team

Are a Creative Storyteller

You can make eDNA analysis sound as exciting as it actually is
Bonus: video editing and content creation skills that let you bring our fieldwork to life
You understand that great marketing is education disguised as inspiration

What's in it for you

Meaningful Impact
Your work directly supports biodiversity conservation at a global scale. The campaigns you build, the stories you tell, and the leads you generate contribute to protecting ecosystems and species around the world.

Unmatched Variety
You'll never be bored. Royal visits. Coastal communities. Mining CEOs. Satellite imagery. AI models. Regulatory frameworks. Every week brings something new.

Growth Trajectory
This isn't a box-ticking role. You'll have the opportunity to learn deeply about every marketing channel, find what you love, and own it. We're a small team scaling fast, your career can accelerate with us.

Direct Exposure to Leadership
You'll work closely with our executive team, giving you insight into company strategy and decision-making you wouldn't get in a larger organisation.

Incredible People
The team at NatureMetrics is what makes the job amazing. Everyone is genuinely passionate about what we're working toward. We have quarterly company-wide get-togethers and two offices (Guildford and London) where collaboration thrives. This role is primarily London-based with flexibility for hybrid working.

Competitive Benefits
Salary aligned with experience and market, salary sacrifice pension (sustainability-focused), life assurance, 25 days annual leave, Cycle to Work scheme, enhanced family-friendly policy, and £250 L&D budget via Learnerbly.

Why us?

At NatureMetrics, diversity and inclusion are part of our DNA. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us to the communities we work with.

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About us

Backed by ambitious investors, we're on a mission to make biodiversity measurable at scale to underpin global goals and accelerate finance into nature. NatureMetrics combines tech and AI to derive simple insights from the full complexity of nature on the ground.

We're a dynamic team passionate about nature and biodiversity and we take immense pride in our work and our impact. Join us on this journey!

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We are looking forward to hearing from you!

Thank you for your interest in NatureMetrics. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to careers@naturemetrics.co.uk.