The role
NatureMetrics is a global leader in biodiversity monitoring and environmental DNA (eDNA) analysis, transforming the scale at which nature can be quantified. Our cutting-edge solutions enable organisations to monitor nature impact across sectors, from conservation to industry and inform sustainability decisions with unprecedented accuracy. With a strong market leading position, NatureMetrics has established a robust client base and developed a proprietary software platform that makes biodiversity insights accessible, actionable and scalable. As Earthshot Prize Finalists 2024, BloombergNEF Pioneers 2024, World Economic Forum Technology Pioneers 2024 and TechNation Future Fifty 2025 cohort members, we have the potential and the opportunity to change the way organisations operate.
As an Outbound Sales Manager and Sector Lead for Infrastructure & Transport, your primary objective is to grow the sector by identifying, pursuing, and converting new business opportunities across major infrastructure developments, transport networks, and urban planning projects. You will develop the sector strategy, establish key industry partnerships, and drive market penetration. A key element of this role involves strategically developing relationships with environmental consultants who advise on major infrastructure projects, and positioning NatureMetrics as the leading biodiversity data provider in this sector. You will orchestrate new client acquisition efforts, develop sector-specific value propositions, and build a sustainable revenue pipeline that establishes NatureMetrics as the go-to partner for biodiversity solutions in infrastructure and transport.
We are seeking a dynamic and strategic sales person with a strong background in B2B sales management, ideally within infrastructure development, transport networks, or urban planning sectors. While direct biodiversity experience is not mandatory, success in this role will be supported by a solid understanding of corporate sustainability, ESG practices, and the unique challenges and opportunities in major infrastructure projects. Your ability to develop effective sector approaches, build relationships with key industry stakeholders, and consistently deliver against ambitious sales targets is essential.
Key Responsibilities
New Business Development and Pipeline Building
- Generate New Revenue Streams: Proactively identify and pursue new business opportunities through cold calling, email outreach, and social selling techniques to build a robust sales pipeline.
- Prospect and Convert: Research and target key decision-makers within infrastructure and transport organizations, converting cold prospects into qualified leads and eventually into customers.
- Achieve Sales Targets: Meet or exceed monthly, quarterly, and annual sales targets for new customer acquisition and revenue generation.
Sales Process Management
- Lead Qualification: Efficiently qualify leads to focus efforts on high-potential opportunities that align with our business objectives and target markets.
- Sales Presentations: Develop and deliver compelling sales presentations and product demonstrations that clearly articulate the value proposition of our biodiversity solutions.
- Proposal Development: Create customized proposals and quotes that address specific client needs and challenges in the infrastructure and transport sectors.
Customer Relationship Building
- Cultivate New Relationships: Establish trust-based partnerships with prospects in the infrastructure and transport sectors, focusing on how biodiversity solutions help them address their sustainability challenges.
- Consultative Selling: Practice consultative selling techniques to understand client pain points and position our solutions as the answer to their biodiversity monitoring and reporting needs.
- Handover to Account Management: Successfully transition new clients to the account management team, ensuring all relevant information is communicated for seamless customer onboarding.
Market Intelligence
- Competitor Analysis: Maintain awareness of competitor activities and market trends to inform sales strategies and overcome objections.
- Market Feedback: Gather and share market intelligence with product and marketing teams to inform product development and marketing strategies.
Sector Expertise
- Leverage Industry Knowledge: Develop and demonstrate an understanding of regulatory frameworks (e.g., Environmental Impact Assessments, Planning Regulations, CSRD, TNFD) to position our solutions as essential for compliance in major development projects.
- Build Sector Presence: Represent NatureMetrics at industry events, trade shows, and conferences to generate leads and showcase how our eDNA technology can help clients overcome ecological assessment challenges.
- Develop Target Accounts: Create and execute targeted outreach campaigns for key accounts in the infrastructure and transport sectors, identifying decision- makers and building relationships with multiple stakeholders.